We Create Video Ads that drive new customers to your business
Every brand needs a strategy that will continually drive new customers to their business, what’s yours?
Our strategy & the strategy we help other businesses implement is to create and place VIDEO ADS ON SOCIAL MEDIA to drive new customers to your WEBSITE to generate more product sales & leads.
Its a simple & effective strategy that we have refined & successfully implemented over the past 10 years across multiple industries.
WHY SOCIAL MEDIA & WHY VIDEO?
FACT: Aussies Love clicking on ADS.
The average social media user clicks on 12 social media ads/ month. In Australia the average social media user clicks on 27 ads/ month.
MEASUREABLE & SCALABLE
Results from social media ads are measurable which allows our team to adjust and scale ads based on performance. You can see how well an ad is working and then adjust it accordingly to ensure optimal results.
VIDEO OUT PERFORMS IMAGES BASED ADS
Video ads have a 30% higher audience reach than image ads. Research has also shown that videos can generate three times as many leads as their image counterparts. Along with this, video will also give you more retargeting options when used in social media ad campaigns.
VIDEO GETS ENGAGEMENT
Beyond grabbing attention, videos also tend to hold it for longer. Users are more likely to stop scrolling and invest additional time to watch and understand the content of a video. Engagement on video content is important as we can then start to retarget advertising at individuals that have watched and engaged with a pages video content.
VIDEO BUILDS PURCHASE INTENT
Did you know that 64% of purchasers are more likely to buy a product if they have viewed a video prior to making a purchase.
Video Ads that give the
greatest value in the shortest time get the greatest ROI.
*ROI = Return On Investment
Our Process
How we work with businesses to create & launch social media ads that get results.
1.
Plan
Our first step is to assess your current digital presence and work with you to develop creative ad based ideas that will help get the best results for your business.
2.
Create
Our experienced team will film (or use existing content) to create initial video based ads. These ads can range in time length (up to 60 seconds in length) but are always focused on how we can best engage viewers with your brand.
3.
Launch
It’s Go Time! Once you approve the ads we begin launching them.
In the testing phases we launch multiple variations of the ads so that we can test variations of the ads to ensure that you get the greatest possible results for your business.
4.
Report
We keep you in the loop on how your ads are performing. We monitor your ads and make adjustments to the video content, Ad copy and targeting to ensure we are getting you the best possible results. These results are summarised in a monthly report.
ADS THAT OUT-PERFORM COMPETITORS
INDUSTRY LEADING RESULTS
In 2022 our cost per click (CPC) rate was 75% better than industry averages which means you get better results for less money.
We believe our ads are so successful because of the quality of video our content we create and our ability to rapidly adjust the ad creative to get results.
This Ad performed 400% better than the industry average.
This video is an example of one of our successful Video Ads that drove traffic towards our clients website at the rate of .07 cents/ click (Industry Average for the Health & Fitness Industry is $1.32).