ABOUT US
At Hawke Anderson we create & place video Ads on Social Media to help brands grow.
- Increase Product Sales
- Increase Business Leads
- Increase Web Traffic
- Build Mailing Lists
Our end to end Video Ad service is performance driven and focused on getting our clients results regardless of the industry and experience level of the business.
ENGAGING CONTENT
We are a team of dynamic content creators & digital marketers with experience in creating high quality video based content across several different industries.
INDUSTRY LEADING RESULTS
In 2022 our cost per click (CPC) rate was 75% better than industry averages which means you get better results for less money.
AGILITY & ADAPTABILITY
We consistently monitor our Ad campaigns and make adjustments to the video content, Ad copy and Ad targeting to ensure we are getting our clients the best possible results.
NO LOCK IN CONTRACTS
Our team work on a month to month basis with no long term contracts.
Our Strategy
Our approach towards advertising on Social Media is based around Two Primary Video Ads.
Video 1 is designed to generate engagement (and get attention) and Video 2 is designed to retarget individuals who have viewed the first video (or have recently visited your website) and want to find out more information about your products or services.
Video Ads have a higher reach, more engagement and up to 5 x higher click rates than image based ads.
Video 1
The Attention Grabber
Video 1 is used to reach out and grab your audience’s attention. We’ll create a short video (60 seconds or less) that shows off your brand’s personality and makes people want to learn more about your product or service offering. Once they see the video, we’ll drive them straight to your website with links in the description box or at the end of the video so they can learn more about what you do and how you can help them out.
Video 2
The Retargeting Video
Video 2 is used for retargeting—we’ll make sure it pops up again in their feed whenever they visit your site or click on an ad that takes them there because we know that if someone sees something twice, they’re more likely to act on it!
Our team can help you guide you towards the best style of video that will get you the greatest results in your ad campaigns.
Once the primary video ad 1 has been created we place multiple versions of the Ad on social media with variations in copy and audience targeting.
This process allows us to make sure that we are running the most efficient ads for your business and get the best possible results.
We Guarantee Results or
Your Money Back…
We are so confident in our strategy that if we do not achieve a cost per click (CPC) that is better than industry averages we will give your ad management fees back.
WHAT IS COST PER CLICK?
Cost Per Click (CPC) is the price you pay for each click on your Social Media ad.
WHAT ARE THE INDUSTRY AVERAGES?
Facebook advertising costs vary by business and industry, though the overall average CPC across all industries is $1.86. To find your industry average click here.
Our Process For Success
1. Plan
In the planning phase we determine ad campaign goals, target audiences, ad budgets and start to develop creative video ad concepts.
During this planning phase we also review web or landing pages and make any suggestions & adjustments to these pages to to optimise ad performance and improve conversion rates.
2. Create Video Ads
Our team of experienced content creators will create two optimised video ads for your business in alignment with your ad campaign goals.
The videos are traditionally less than 60 seconds in length and we can either film or work with exisiting content to create the ads dependent on business goals, budgets and quality of existing content.
3. Set Up In Facebook
To run ad campaigns for your business our team will need to gain advertising access to your Facebook business account.
We will help guide you through this process step by step so that we can gain access to launch your ads on Ad manager.
During this process we can also assist with installing FB pixels on your website if required.
4. Launch Campaigns
It’s Go Time! Once the campaigns have been approved we are ready to launch your ads.
Our team will always launch multiple variations of the ads so that we can beta test variations in the ads so that we can ensure that you get the greatest possible results.
5. Adjust
We consistently monitor our Ad campaigns and make adjustments to the video content, Ad copy and Ad targeting to ensure we are getting you the best possible results.
6. Retarget & Scale
Once we are confident that we have optimised the performance of the ad we can then start to increase the ad spend budgets and begin the ad retargeting component of our strategy.
Trusted content producers for industry leading brands for more than 10 years.
Our Two Video Ad
& Monthly Ad Management
Package
Below is an example of our end to end two video ad package which involves our team creating and placing ads on social media to help grow your business.
Our team work on a month to month basis with no long term contracts.
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Planning & Strategy Session (60 minutes)
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Video Ad Story board (2 x ads)
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Content Filming (4 hours in total) | 1 x Half Day
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Studio Hire (Half Day)
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Video Editing (including drafts and reviews)
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2 x Video Ads optimised for delivery on social media
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Facebook Ad Account Configuration
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Facebook Pixel Configuration (if required)
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Facebook/ Instagram Ad Placement (multiple variations)
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Ad Management (One Month)
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$400 Direct Facebook/ Instagram Ad Spend
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Weekly campaign updates
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Monthly report with recommendations for upcoming months
Total Package Cost January 2023 Only = $4300+gst $3900+gst
(2 x installments of $1950+gst)
_______
The filming component is based on a singular camera operator/ director with standard video lighting. Quote may need to be adjusted depending on video ad concepts.
Web or landing page work additional.
On-going ad management fees start from $1000+gst/ month
Can you create Ads from Existing Video Content?
Yes of course. If you have video footage (& images) our team will be able to create video ads for your brand. In the initial planning & strategy session we will be able to determine if we can utilise the existing brand assets or if we need to create new content.
How long does it take to create and launch the ads?
The time to create and launch the ads varies depending on whether we are creating or using existing ad content. It is usually a 2-4 week process depending on our workload.
Do you guarantee results?
Yes. We guarantee that the ads we create will outperform the industry cost per click averages. If we do not achieve this we will not charge you our AD management fee.
Do you do Ads World Wide?
Yes we can create and place ads outside of Australia.
No Lock In Contracts
Our team work on a month to month basis with no long term contracts.
Money Back Guarantee
We are so confident in our strategy that if we do not achieve a cost per click (CPC) that is better than industry averages we will give your ad management fees back.
Book an obligation free discovery call today.
Book a Discovery Call with our team of today
Discuss your video advertising goals
Answer any questions you have around our packages
Develop an action plan for starting social media advertising
Discovery calls are 15-20 minutes in duration.